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Logo: The Leadership Connection

We have a winning design!

n_a_sullivan launched a logo design contest on Choosa and received 144 designs from 48 designers




The winning design was submitted by LorenaSchreiner


Award: 275 USD

Status: Closed

  

  

End Date: 11/09/2010 13:52

  

Contest Type: Public

  

Guaranteed: Yes

  

Blind: No


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Business Name:
The Leadership Connection
Description of business:
Help design a great new logo for this one-of-a-kind leadership organization!
Target audience:
Our primary audience to date have been current ministry leaders. This group is, and will continue to be, male dominated, but not male exclusive. Although our current participants are approximately 50 years old on average, we are seeking a look and feel that would appeal to 20-30 year olds, as we are becoming active in this age range and desire to use the logo for a long period of time. This is a national and international audience, so the design should appeal (or at minimum, not offend) any specific demographic group.

Again, these are leaders and the look needs to be professional, but not stoggy and/or religious. The current logo was specifically developed to have our name be prominent, since we are a new organization. In addition, we were striving for an established, professional look.
Requirements:
Contemporary, clean, memorable, professional, non-religious, and simple. There are graphical connotations to our name, such as leadership (directional, forward, upward) and Connection (which can be represented in a number of ways). We need to use our full name, versus TLC, as we want to make sure people recognize our name. However, we do use the TLC acronym on a regular basis, and need to have a 'TLC' emblem that dovetails with our logo to use in conjunction with our various divisions (such as TLC Events). We are open to various color options, as long as it supports our other criteria. We are seeking a logo that has high-impact and is memorable.
Not Wanted:
Although we are a ministry, we do not want a 'churchy' or 'religious' logo, as these can have various connotations to various groups. Additionally, we do not want a logo that is so esoteric that we have to spend time explaining what it is and how it is related to the organization. Our current logo has been uploaded to the site.
Additional Comments:
The Leadership Connection is an organization that is committed to developing and providing confidential, expertly facilitated peer-peer groups for ministry leaders and non-profit executive directors.

We are currently based in the San Francisco Bay area and are rapidly growing into major cities across the country and throughout the world. We enter into the lives, both personally and professionally, of the most critical leaders, at their most critical moments, when they are making their most critical decisions. The leaders who are involved in our program consistently identify it as the most significant activity that they attend each month, since it makes everything else that they do much more effective.

The organization is at once, both highly personal and highly professional, while driving very practical, real-time results in the lives of these leaders. We also conduct 1-1 Leadership Coaching with each participant, as well as we conduct significant consulting engagements and catalytic events. Although not identical, we are similar to groups such as Vistage, Convene, C12, etc.

We are looking for a fresh, clean, current image that will communicate the personal / professional facet of our organization to both current leaders, as well as the next generation of leaders. The logo will be the foundation of a reconstructed website, as well as all other communication materials. We would like this logo to have a long runway and be able to be useful for 10+years.

Our current website is www.tlcinc.org

This is an extremely basic website that is current being redesigned, but should provide some background to the organization.
Materials:

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